1-day scores TradeMe daily deal coup

TradeMe is handing over its homepage daily deals to 1-day from next month.

Craig Jordan, TradeMe’s head of marketplace, said there would be three offers every day powered by 1-day, running from 10am for 24 hours, or until sold out.

But it's business as usual for TradeMe's own daily deals arm; Jordan said the TreatMe team would "continue to do the great things they're already doing".

The deals will be tailored to the TradeMe community.

“They will be totally different from the deals appearing on 1-day, as we will source products specifically for TradeMe members,” Race Louden, 1-day’s sales and marketing manager, said.

“But TradeMe members can expect to see the same levels of great brands, cool stuff, and massive discounts.”

He said it was a great move for 1-day’s fast-growing business, which will be responsible for sourcing the deals, customer service, and delivery of all products available through the TradeMe daily deals channel.

"Selling deals via TradeMe’s homepage is the next step in developing and building on that success."

TradeMe’s main contribution is its audience, with more than 700,000 people visiting its homepage each day, and a membership base of more than 2.8 million members. It also has an existing daily deals subscriber base built up since it launched the daily deals channel back in June 2010.

Jordan said the arrangement was good news for TradeMe members and anyone who likes a great deal.

The aim was to get more great offers in front of users, something that 1-day could help the company deliver more easily.

“This new and improved daily deals channel will offer our members a selection of the big brands, deep discounts and quality products that 1-day customers have come to know and love,” he said. “The 1-day team are experts in this area and we know they will do an awesome job.”

TradeMe existing daily deals subscribers will receive the new deals from 1-day in their inboxes from November 1.

Idealog: By Esther Goh, October 13, 2011